Crucell Switzerland AG

CONSULTING (a Capricorn Consilium Project)

Wanted: Marketing specialist for a life cycle management project in the field of vaccines.

The Client

Crucell, today part of Janssen Pharmaceutical Companies of Johnson & Johnson, was a global biopharmaceutical company focusing on the research & development, production and marketing of vaccines and antibodies against infectious disease worldwide. By that time they were combating twelve major infectious diseases with a range of marketed vaccines in the paediatric, travel and endemic and respiratory fields.

The Assignment

The aim was to evaluate a well-documented portfolio vaccine. More specifically, the question was how this vaccine could contribute optimally to internationally organised vaccination campaigns in developing countries.

The Solution

A multi-track approach was chosen to resolve the task. In the beginning, interviews with employees from production, regulatory, clinical development and marketing & sales gave a first overview. Secondary research via internet and perusal of material available about product and disease was followed by interviews with KOLs and sales agents in the respective countries, either by email, telephone or visits on site. The picture was completed by attendance of meetings at the WHO headquarters in Geneva. The final report recommended concrete activities and decisions and enabled Crucell to move on in their efforts.